Our mission is to spark a community-wide exploration of death and celebration of life through creativity and conversation.

What is Reimagine?


Reimagine is a nonprofit organization that draws on the arts, design, medicine, and spirituality to transform taboo cultural attitudes around death and grief, and to address the inequities surrounding how we live and die.


Reimagine envisions a world in which we are all able to reflect on why we’re here, prepare for a time when we won’t be, and live fully through the end.

What we do

Reimagine hosts community-driven festivals and experiences that bring creativity, connection, and essential conversation to communities around the world. Reimagine experiences encompass:

  • Arts + Entertainment
  • Healthcare + Social Services
  • Spirituality + Religion
  • Innovation + Design

Past festivals

Reimagine was initially prototyped in 2016, inspired by OpenIDEO’s End of Life Challenge as part of an effort to investigate the intersection of art, community, and end of life.

Learn more about the thousands of events from our past festivals.

  • Creating Space, 2020
  • Life, Loss, & Love, 2020
  • San Francisco Bay Area, 2019
  • New York City, 2018
  • San Francisco Bay Area, 2018
  • San Francisco Bay Area, 2016

Together, we explore these four themes


Consider the big questions about life and death, illness and loss, love and connection, through spirituality, science, and the arts.


Plan for and manage serious illness, dying, and death, for ourselves and the people we care about.


Create space for all types of grief and honor those we love, through memories, words, and actions.

Living Fully

In the face of our impermanence, embrace life, our families, our communities, and our planet, through well-being, purpose, and positive impact.