Team

Brad Wolfe is Reimagine’s founder and executive director. Before becoming a nonprofit, Reimagine was initially inspired by OpenIDEO’s End of Life Challenge, and was led by Brad as part of an OpenIDEO project exploring art and end of life. Brad also founded the Sunbeam Foundation for pediatric cancer research in memory of friend Sara L. He has an MA in Sociology from Stanford and an MBA from UC Berkeley, where he has served as a lecturer on the topics of innovation and design.

Prior to his work with IDEO/Reimagine, Brad served as content and strategy lead for Zappos' CEO Tony Hsieh and his "workplace culture" consulting firm, Delivering Happiness. Brad has also worked on the Clorox Innovation Team and for Monitor Consulting. He is a contributing writer on positive organizational psychology for the Greater Good Science Center and is the author of the young adult award-winner, Breakfast on Mars (Macmillan, 2014). His musical project, Brad Wolfe & the Moon, has garnered airtime on MTV.

Dara has 15+ years of experience developing educational programs, cross-sector partnerships, and large-scale events for nonprofit and for-profit organizations. At Reimagine, she is supporting the local LA team to produce Loss, Life and Love. She’s also developing a program to help people cultivate post-traumatic growth. Prior to the pandemic when Reimagine moved to online programming, she co-produced Reimagine End of Life, their city-wide, community-driven festivals that uses the arts to explore death and celebrate life. Dara is a founding team member of The Dinner Party, a nationwide community of grieving 20-, 30-, and early 40-somethings. There, she developed an initiative to create an inclusive and supportive workplace cultures in times of loss. She’s also a stand-up comedian who has produced and performed comedy shows about grief and loss in San Francisco and NYC. Her interest in working in the end of life and grief space was inspired by the loss of her mom at a young age and the isolation she felt from that experience.