This workshop is designed for Reimagine Collaborators who are hosting events in the festival but it is open to everyone.
As people collectively working to improve the end of life experience, there’s one thing we know for sure. Education is key. We all bump up against misinformation, confusion, and a general lack of awareness when it comes to end of life and grief.
Learning how to use email marketing effectively will empower you to educate and connect with your growing community. It will give you an opportunity to share ideas and information, build relationships, and help more people move from observer to active participant in your work.
This session will cover ways to grow your email list, how to set up an effective email platform, and best practices for nurturing your growing email list well.
Near is an online community that connects individuals and families with end of life support services. Near was founded by Jane Butler and Christy Knutson, co-founders of Well Refined. After working alongside End Well for the past three years and learning more about the challenges end of life service providers are facing, Jane and Christy started conversations and research that clearly pointed toward the need for Near.
About the Presenter
Christy’s work within end of life care first began in 2006 where she managed programs and communications for an organization serving cancer patients, many through end of life. She has spent her career in marketing and communications helping bring meaningful ideas to life. This work is deeply personal for Christy, who as a teenager was a primary caregiver for her grandmother living with Alzheimer’s and later, at the age of 22, lost her person to cancer.