Our purpose as a nonprofit organization is to host a public conversation that transforms our approach to life. Reimagine is a community-wide exploration of death and celebration of life through creativity and conversation. Drawing on the arts, spirituality, healthcare, and design, we create weeklong series of events that break down taboos and bring diverse communities together in wonder, preparation, and remembrance. We envision a world in which we are all able to reflect on why we’re here, prepare for a time when we won’t be, and live fully right up until the end. Reimagine was initially prototyped in 2016, inspired by OpenIDEO’s End of Life Challenge as part of an effort to investigate the intersection of art, community, and end of life.