Michele Corengia

Michele Corengia

Lugano, Switzerland

I am here to reimagine...

Marketing. There is more than selling for profit making. Marketing may be a tool to improve people's life and end-of-life. Yet, it has to question itself in order to rethink its own nature. What is Marketing-facing-death?

My Story

I am an Italian PhD student at Università della Svizzera italiana (Lugano, Switzerland). After graduating in Marketing Management at Bocconi University (Milan, Italy), I started my PhD in 2018, studying the role of Marketing in end-of-life. My research approach spans between ethnography and creative writing.

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