I am here to reimagine...
Marketing. There is more than selling for profit making. Marketing may be a tool to improve people's life and end-of-life. Yet, it has to question itself in order to rethink its own nature. What is Marketing-facing-death?
I am an Italian PhD student at Università della Svizzera italiana (Lugano, Switzerland). After graduating in Marketing Management at Bocconi University (Milan, Italy), I started my PhD in 2018, studying the role of Marketing in end-of-life. My research approach spans between ethnography and creative writing.