Founded in 2012 by Seth Rogen and Lauren Miller Rogen, HFC is a national non-profit organization whose mission is to care for families impacted by Alzheimer’s disease, inspire the next generation of Alzheimer’s advocates, and be leaders in brain health research and education. HFC is accelerating progress in Alzheimer’s care, prevention, and support all while bringing many laughs and light to the Alzheimer’s space. Through its signature celebrity events, HFC also raises much-needed awareness about this disease.